Why PPC without IDX is Worthless

There’s no better way to convert visitors to leads and clients than to provide them with exactly what they are looking for. Our IDX MLS search website has been customized for PPC and is a critical component that makes our paid search for REALTORS® so powerful.

Features of IDX Integration Include:

• Homebuyers land right on a search results page that is already populated with the properties they are looking for.
• Quality leads are sent to you via our automated visitor registration forms.
• Your homebuyers can save listings and searches and retrieve them later. They can even sign up to receive automatic daily updates regarding new properties that match their search criteria.
• The built–in LeadTracker™ tells you which leads are HOT by allowing you to “spy” on what they searched for, which listings they viewed, and more! Additionally, it is a complete Client Relationship Management tool.
• You capture REAL quality leads. As a result, our iHOUSE PPC clients enjoy click to lead capture rates of 10 – 15 percent — far higher than any other paid search programs.

You can see why our IDX MLS search feature is so valuable in ensuring that clicks turn into real leads. Its importance is so great that we will not provide our PPC service without IDX.